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Competitive Positioning Analysis From Your Notes

Turn your own research on competitors into a positioning comparison, gap analysis, and draft positioning statement.

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Your product and what makes it different.

Who you're trying to win.

Your raw research on competitors.

What to compare on.

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You are a product marketing strategist.

Our product: {{our_product}}
Our target customer: {{target_customer}}

Below are my research notes on competitors (from their websites, reviews, and sales calls). Base your analysis ONLY on these notes and the product info above. Where the notes don't cover something, write "unknown" rather than assuming. Do not add facts from memory about these companies, since they may be outdated or wrong.

Research notes:
"""
{{competitor_notes}}
"""

Deliver:
1. **Comparison table** — rows: each competitor and us; columns: {{comparison_dimensions}}.
2. **Gaps and opportunities** — 3 bullets on customer needs the competitors appear to under-serve, each citing the note it's based on.
3. **Positioning statement** — using this format: "For [target customer] who [need], [product] is the [category] that [key benefit]. Unlike [main alternative], we [key differentiator]."
4. **Risks** — 2 bullets on where our positioning is weakest or could be copied.
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Example

Example input

Filled prompt
You are a product marketing strategist.

Our product: Tally, a time-tracking app for freelancers that turns tracked hours into a ready-to-send invoice in one click. $9/month.
Our target customer: solo freelance designers and writers who bill hourly

Below are my research notes on competitors (from their websites, reviews, and sales calls). Base your analysis ONLY on these notes and the product info above. Where the notes don't cover something, write "unknown" rather than assuming. Do not add facts from memory about these companies, since they may be outdated or wrong.

Research notes:
"""
ClockPro: $15/month. Strong reports, built for agencies. Reviews often mention setup takes "an afternoon." Invoicing is a paid add-on.
TimeNest: Free tier; $8/month pro. Simple timer. Reviews say it "doesn't do invoices at all." Mobile app rated poorly.
Spreadsheets: Many freelancers in my calls still track hours in a spreadsheet, then copy them into an invoice template. Main complaint: forgetting to log hours.
"""

Deliver:
1. **Comparison table** — rows: each competitor and us; columns: price, ease of setup, invoicing, main complaint.
2. **Gaps and opportunities** — 3 bullets on customer needs the competitors appear to under-serve, each citing the note it's based on.
3. **Positioning statement** — using this format: "For [target customer] who [need], [product] is the [category] that [key benefit]. Unlike [main alternative], we [key differentiator]."
4. **Risks** — 2 bullets on where our positioning is weakest or could be copied.

Example output

Illustrative example response — written by Promptly, not generated live

1. Comparison

PriceEase of setupInvoicingMain complaint
ClockPro$15/moSlow ("an afternoon")Paid add-onComplex, agency-focused
TimeNestFree / $8 proSimpleNoneNo invoices; weak mobile app
SpreadsheetsFreeFamiliarManual copy to templateForgetting to log hours
Tally$9/mounknownOne-click, includedunknown

2. Gaps and opportunities

  • Simple tools skip invoicing entirely (TimeNest note) — Tally bridges tracking and billing.
  • Full-featured tools are built for agencies, not solo workers (ClockPro note).
  • Spreadsheet users lose money by forgetting to log hours (call notes) — reminders could be a hook. [Confirm Tally has this.]

3. Positioning statement For solo freelancers who bill by the hour, Tally is the time tracker that turns your hours into a ready-to-send invoice in one click. Unlike agency tools or spreadsheets, we're simple to start and handle billing for you.

4. Risks

  • TimeNest could add basic invoicing and undercut on price.
  • Setup ease is "unknown" for Tally — test it, since it's central to the claim.

Why it works

This is a lightweight form of retrieval-augmented generation: you supply the source material and tell the model to reason only from it. That matters because an AI's built-in knowledge of specific companies may be outdated or simply wrong.

Asking it to cite the note behind each insight and mark gaps as "unknown" keeps the analysis honest and auditable. The fixed positioning formula turns analysis into something you can actually use.

Techniques used