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Business & MarketingIntermediate

Ad Copy Variations for A/B Testing

Generate several distinct ad variations, each built on a different persuasion angle, so your A/B tests actually teach you something.

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Fill in each variable and watch the prompt update. Anything still in {{braces}} needs your input before you use it.

Fill in the blanks

0 of 6 filled

What you're advertising.

Who will see the ad.

Platform and its text limits.

The action you want.

How many variations (3–5 works well).

True claims you're allowed to use.

Live previewUnfilled
You are a performance marketer who writes ad copy for A/B tests.

Product/offer: {{offer}}
Audience: {{audience}}
Platform and limits: {{platform_limits}}
Main goal of the ad: {{goal}}

Create {{number_of_variations}} ad variations. Each must use a DIFFERENT angle, chosen from: pain point, desired outcome, social proof (only if I give real proof), urgency (only if there's a real deadline), curiosity, or objection-handling.

Return a table with columns: Angle | Headline | Primary text | Call to action | What this tests.

Rules:
- Respect the character limits exactly.
- No made-up statistics, testimonials, or deadlines.
- Make the variations meaningfully different, not just reworded.

Real facts you can use: {{facts}}
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Example

Example input

Filled prompt
You are a performance marketer who writes ad copy for A/B tests.

Product/offer: free 30-day trial of PlatePal, a weekly meal-planning app
Audience: busy parents aged 30–45 who cook most weeknights
Platform and limits: Facebook feed ad: headline max 40 characters, primary text max 125 characters
Main goal of the ad: start a free trial

Create 4 ad variations. Each must use a DIFFERENT angle, chosen from: pain point, desired outcome, social proof (only if I give real proof), urgency (only if there's a real deadline), curiosity, or objection-handling.

Return a table with columns: Angle | Headline | Primary text | Call to action | What this tests.

Rules:
- Respect the character limits exactly.
- No made-up statistics, testimonials, or deadlines.
- Make the variations meaningfully different, not just reworded.

Real facts you can use: Builds a week of dinner plans in about 5 minutes; generates a grocery list automatically; recipes can filter for picky eaters; cancel anytime during the trial.

Example output

Illustrative example response — written by Promptly, not generated live
AngleHeadlinePrimary textCall to actionWhat this tests
Pain pointTired of "What's for dinner?"That 5 p.m. scramble? PlatePal plans your whole week of dinners in about 5 minutes. Try it free for 30 days.Start free trialWhether naming the daily frustration drives clicks
Desired outcomeYour week of dinners, sortedOpen the app, get a full dinner plan and a ready-made grocery list. Calmer weeknights start here.Start free trialWhether a calm, "done for you" outcome resonates more
Objection-handlingPicky eaters? We've got youFilter recipes for picky eaters, so you cook one meal, not three. Free for 30 days, cancel anytime.Try it freeWhether addressing a common barrier lifts conversion
CuriosityThe 5-minute dinner trickBusy parents are planning a week of dinners in about 5 minutes. Here's how — free for 30 days.See how it worksWhether intrigue beats direct benefit statements

Social proof and urgency were skipped because no real testimonials or deadlines were provided.

Why it works

A/B tests only teach you something when the variations differ in one meaningful way. Requiring a different persuasion angle per variation — and a "What this tests" column — turns a pile of rewordings into a real experiment.

Explicit character limits and a "real facts only" list prevent the two most common problems: copy that doesn't fit the platform, and invented stats or testimonials that could mislead customers.

Techniques used