Brainstorm Brand Names
Generate distinctive name ideas grouped by style, with the reasoning behind each and a shortlist to test.
Make it yours
Fill in each variable and watch the prompt update. Anything still in {{braces}} needs your input before you use it.
Fill in the blanks
0 of 4 filledWhat you're naming and what it does.
Who will use or buy it.
3–4 adjectives for how the brand should feel.
Words, styles, or associations to stay away from.
You are a brand naming specialist. I need names for: {{product}} Target customers: {{audience}} Brand personality: {{personality}} Avoid: {{avoid}} Give me 15 name ideas grouped into these styles: descriptive, invented/coined, metaphorical, and playful. For each name add a one-line note on why it fits. Then pick your top 3 and for each: - Explain what it communicates - Note any risks (hard to spell, sounds like an existing brand, awkward meaning in other languages) Remind me to check trademark and domain availability myself — don't claim a name is available.
Example
Example input
You are a brand naming specialist. I need names for: a mobile app that helps renters split bills and chores with housemates Target customers: students and young professionals sharing apartments Brand personality: friendly, fair, a little cheeky Avoid: anything with 'pay' or 'split' in it, and names ending in -ly Give me 15 name ideas grouped into these styles: descriptive, invented/coined, metaphorical, and playful. For each name add a one-line note on why it fits. Then pick your top 3 and for each: - Explain what it communicates - Note any risks (hard to spell, sounds like an existing brand, awkward meaning in other languages) Remind me to check trademark and domain availability myself — don't claim a name is available.
Example output
Descriptive
- Roomshare Hub — plain and clear about the shared-home use case
- HouseTab — "running a tab" for your household
Invented/coined
- Flatora — "flat" + a soft, app-friendly ending
- Kohabi — playful twist on cohabit
- Evenso — "even" + "so": fair, settled
Metaphorical
- Keel — keeps the household balanced
- Common Table — shared space, shared responsibilities
- Fairway — a fair path, with a light sports pun
Playful
- Dibs — calling who does what
- Whose Turn — the eternal housemate question
- Roomie Ledger — friendly tone, clear purpose
- Chorus — chores + harmony
- (and 3 more…)
Top 3
- Dibs — short, cheeky, memorable. Risk: a common word; trademark searches may be crowded.
- Evenso — signals fairness without saying "split." Risk: people may spell it "Even So."
- Chorus — warm and clever. Risk: strongly associated with music; may need a tagline.
Check trademark registries and domain/app-store availability before committing — I can't verify availability.
Why it works
Grouping by naming style forces variety instead of 15 near-identical ideas. The "avoid" list and personality adjectives give the model creative constraints, which usually produce better ideas than total freedom. Asking for risks on the shortlist adds a practical check, and the availability reminder stops the model from implying something it can't know.
Techniques used
- Contextual promptingGive the AI the background it can't guess — who you are, your goal, your audience, your constraints — so answers fit your real situation.Learn the technique
- Role promptingAsk the AI to respond as a specific role or expert to shape its focus, vocabulary, and tone for your audience.Learn the technique
- Structured output promptingAsk for answers in a precise format — tables, JSON, CSV, or fixed sections — so results are easy to scan, compare, or reuse.Learn the technique